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Friday, May. 20th 2022

Best Online Survey Tools for Lead Generation

best online survey tools

In this blog post, we aren’t going to talk about office furniture.  Instead, we are going to dig into the best online survey tools for lead generation. As important as answering all office cubicle systems questions, we need to find the visitors that want to purchase office cubicles.  We need these visitors fill out an on-line survey or call us.   In this blog post, we’ll take a look at a few of our favorite online survey tools for lead generation: Hotjar, Jotform, Unbounce, and Popup Maker.

Each has its own unique set of features and pricing plans, so you can find the one that best suits your needs. And who knows? Maybe after reading this blog post, you’ll be inspired to make some changes to your own website.

Hotjar Surveys

First, let’s look at Hotjar Surveys for lead generation. Hotjar is most known as a great option if you want to track user behavior on your website. You can see how people are interacting with your site, what they’re clicking on, and where they’re dropping off and leaving the site. We have found the heatmap wonderful for identifying where visitors were clicking and nothing was happening. In our case, we made many of our pictures link once we realized visitors were trying to click on them. So, as usable as that information is for our site, it is the Hotjar Surveys that we really love capturing leads. Currently, we have 3 surveys on our website and the hotjar survey with a delay pop-up accounts for 75% of our monthly leads.  

Hotjar allows you to receive 20 surveys free per month.  If you go over 20, the hotjar surveys are stopped until the first of the next month.  Also, if the survey is started and not completed, it does still count toward 20 total.  That is a bummer, but as a small business, the 20 is a nice starting point.  Once you know how fast you are getting to 20 leads, you can decide to invest in the paid hotjar plan to move to another pop-up plug-in.  

You can pick the pages on your site to have the surveys. We have a specific survey for cubicle pages. On pages with other products, the survey is less specific. We use the pop-over feature for the survey to popover from the center, left or the right. If you have an online chat feature, you will want this to not conflict with your chat.

Hotjar Survey Pop-up Delay

We really like that with Hotjar Survey, you can set the behavior for when this popover comes up. One online coach we love is Jennifer Allwood. She talks about your website being a first date. When your pop-up comes up too soon, it is like going in for a for a kiss way too soon in the date. Visitors need to learn about you. Have that pop-up delay for 10 or so seconds. You can also set it to when a user goes to leave the page or after they scroll halfway down.  The ability to play with these settings is why we love the hotjar survey!  

When hotjar allowed the responses to immediately forward to your e-mail, this became a game changer for us and lead generation. At one point, there was only a morning daily recap. That still happens, but now you can get a notification of a response in real time. This allows you to quickly respond to visitors. The best thing you can do to improve your lead close rate is to respond quickly.  Remember, those folks are interested now.  That lead grows colder with each second that passes by.  You want to stop them from searching more and more companies!  

If you do have the same survey on multiple pages, we recommend checking out the user response in Hotjar.  This will show which page the user was on when they filled out the survey.  We use this to determine a more customized response based on which page on our website captured the lead.  For examples, we have the same survey on many of our cubicle size pages.  If we know the lead was captured on our 5 x 5 office cubicles page, we are going to respond to that visitor with only examples of that size cubicle.   

If you are interested in Hotjar Surveys, here is our affiliate link. We think Hotjar Surveys are a must have for an online surveys and improving your website.

Popup Maker

Popup Maker is the new to us for lead generation.  The 20 survey monthly limit on the Hotjar free plan was wonderful, but we didn’t want to miss any leads.  Our first thought was to work with Jotform and use that.  The problem is the jotform code for a delay popup is not intuitive.  Whenever we inserted the code to our Woocommerce product pages, we couldn’t get past the security wall.   After spending most of a Sunday trying to get it to work, we decided we needed another option.  Popup Maker was our solution.  There is a free plugin for WordPress.  We still use our Jotform surveys, but we have them embed in the delay pop-up.  

For years, I was in charge of a lead generation site for office furniture dealers.  One thing I wanted was a way to let every visitor know of a hot deal.  With Popup Maker, I could have had a delay popup notify every visitor of a time sensitive sale.  

Jotform Surveys

We did a happy dance when we found Jotform. We were looking for a solution to do calculations. Our conference room calculator page was extremely popular. We wanted visitors to be able to put in their room dimensions and determine the conference table size that would be the best fit. Also, our product is very visual. Visitors shop with their eyes. We needed a survey where we could add images to help visitors identify what they like. Our Design Your Cubicle survey is an example of a jotform survey.

Since receiving our leads quickly is important, we have our jotform surveys set-up to notify us immediately on any new lead.  We get a text message and an e-mail.  The e-mail can go to multiple team members.  Also, jotform integrates with our free project management software, Trello, and the lead is recorded there.  

Jotform is one of those products that you realize it can do so much!  One of our favorites uses is on the backend. Our potential clients want pricing quickly. They want to know if the product is in their budget or not. We have a survey set-up that we input the data and then, give them the pricing. This took the process of giving a price estimate from days to minutes.

Since we carry a bit of inventory, that inventory can change hourly. We love that we can have inventory in a pictures and then, just change the survey. It is much faster than updating the website each time we update our current in-stock inventory. To see what we mean, here is the survey that has our current used and in stock office furniture inventory.

Jotform Apps

Another use for Jotform is the apps feature. We are on the board of an yearly industry trade show. You can use Jotform as an app for conference attendees. They can rate speakers, get the daily schedule, etc. directly from the app.  How cool is that?!  

Jotform Surveys is truly a rabbit hole once you get started with it! The hardest part is editing yourself and not spending all your time using jotform.  If you want to see for yourself that magic of Jotform surveys, here is our affiliate link.

Unbounce Sticky Bars as a Survey

Unbounce is most known for A/B testing of landing pages.  We do use it for that; however, we like it for capturing leads and surveys.  We like the header feature of Unbounce Sticky Bars.  We put this on the website pages that are more popular locally. This is great tool to quickly get out a special almost site wide to your visitors. You can do a header sticky page.

Call to Action Ideas

Another thing we love about the Unbounce sticky header bars is to test call to action ideas.  It may shock you but folks are not lining up to get on our or anybody’s e-mail list.  In fact, the folks that usually join your e-mail list are your industry competitors or friends that want to see what you are sending out.  We are constantly testing free give ways, useful lists, discounts, etc. to find out what folks would like to see from us in exchange for their e-mail address.  With a sticky bar, you can test different Call to Action buttons to see what works best for your business.  

The one drawback we have found is the sticky header does not work on Woocommerce product pages. You can do the header for your posts and other pages, but it will not work on your product pages.  To see an unbounce sticky bar in use, here is our page.  Ready to try unbounce?  Here is our Unbounce sticky bars affiliate link.  

In summary, if you are looking for the best online survey tools for lead generation, perhaps, you can do what we did and utilize software you are already using.  Hotjar is more than a heatmap software.  Unbounce can do more than just landing page a/b testing.  And, jotform…well, it can do just about anything!  Good luck!  Did we not mention your favorite survey tool?  Let us know what that is & why you love it at


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